Simply Smarter: Intensity – How to Achieve the Best Results

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by Bob Doman

The Simply Smarter® program is built upon the foundation of neuroplasticity, utilizing the science of targeted input, frequency, intensity, and duration.


The program constantly modifies itself to keep you right at the sweet spot, the spot that is targeted for you to achieve maximum benefit.


To take advantage of neuroplasticity, we need to keep triggering the firing of neurons and reinforcing neural networks. Everyone is encouraged to use the program once or twice a day and preferably four or more days a week.


This is an incredibly important piece. The importance of intensity cannot be overstated. How you or your child approach every session is going to determine how much the program impacts, changes, and develops the brain. Just doing it isn’t enough; you must do it with real intensity and with intention. Every activity is very short. It was designed that way so that you could create and maintain maximum attention and intensity for the seconds needed to complete each piece that you are asked to process, to watch, or listen to. Approach every sequence of every activity with the intention of remembering it, of nailing it!

If your children are using the program, sit with them, if you can, and cheer them on. The program has built-in rewards and acknowledgement, but a parent’s power is much greater, and we encourage you to provide very meaningful, big rewards for new high scores or higher digit spans. These changes can be life changing, treat them as such.

We realize that it’s not reasonable for many parents to sit in while their child does Simply Smarter®, so we have built in the means to send email and text alerts so that Mom, Dad, grandparents, coaches, whoever will know when the child did well; and each can provide their own congratulations, making every step forward all that more meaningful. Dad coming home from work and immediately acknowledging Johnny’s new high score or a call from Grandma can be very powerful.

For adults be honest with yourselves. Sitting down with good energy, intensity, and with the intention of knocking it out of the park each time is difficult. You are not only allowed but encouraged to set up your own rewards program—rewards for all new high scores. Set digit span and processing power goals, and when you hit it, reward it. It’s only your life and future that you are changing!


To change the brain, we need to keep causing those networks of brain cells to keep firing together. The longer we do it, the greater the change. Keep in mind that generally without specific intervention the development of processing, short-term memory and working memory, slows virtually to a halt at about seven years of age, creeps a tiny bit forward from then until we are in our twenties, and then usually begins a slow decline that continues throughout our life unless we target it, address it, and build it!


Simply Smarter® is an invaluable tool that has the potential to change the lives of your children, your parents, and yourselves.