SIMPLY SMARTER FOR ADULTS & SENIORS · BY NACD
Your brain never stops being able to grow. Simply Smarter helps keep it sharp — from 3 to 103.
Here’s what NACD’s 45 years of clinical work has confirmed and what research now supports: we typically start losing processing power after our 20s unless something specific is done to retain or develop it. We may learn more and become wiser, but we don’t automatically become smarter. The good news: we don’t need to lose it. We can build it. Neuroplasticity — the brain’s ability to form new connections — doesn’t retire when you do. Simply Smarter provides the targeted stimulation that keeps it active.
What the Research Says
Use it or lose it is real. But “use it” has to mean the right thing.
Crossword puzzles exercise skills you already have. Targeted cognitive training builds new capacity. The ACTIVE Study — the largest clinical trial on cognitive training in older adults, funded by the NIH — found that processing speed training produced benefits measurable 10 years later.
Simply Smarter focuses on exactly the skills that matter most as we age: processing speed, sequential processing, and working memory. These determine how quickly you understand new information, how well you remember conversations, and how effectively you make decisions. 79 activities, 10–15 minutes a day, on any desktop browser.
One of the unexpected discoveries in NACD’s history: parents started using their children’s program and reported rapid, exceptional results. That’s when Bob Doman realized that as long as you’re breathing, the principles of neuroplasticity can produce change. Smarter is always better — at every age.
Research supports this: Processing speed training benefits were still measurable 10 years later in the largest cognitive training study ever conducted in older adults — including maintained daily function and independence.
—Willis et al. (2006), JAMA; Rebok et al. (2014), 10-year follow-up · See full research library →
Why Adults & Seniors Use Simply Smarter
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Processing Speed
Processing speed naturally slows with age — but responds powerfully to training. Faster processing = sharper conversations, quicker decisions, more confidence.
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Working Memory
The mental workspace that lets you follow a conversation, hold a phone number, solve problems. Simply Smarter trains it progressively.
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10–15 Minutes a Day
No hour-long commitments. Open your browser, log in, train. Like a morning walk builds physical fitness.
Common Questions
Your brain doesn’t have a retirement age.
We don’t need to lose it — we can build it. Start your 14-day free trial today.